Email Marketing White Papers

White Paper Layout Designs

Brief: To design new layouts for two marketing white papers; Segmentation with Real-Time Behavioral Data and Incentives with Cart Abandonment.

Solution: Using InDesign, I produced clean layouts with colourful images to better present the facts and figures in the white papers. They are currently being used on the Fresh Relevance website as resources for prospective customers.

I also created landing pages using the Hubspot marketing tool so that information about these prospective customers could be collected when a white paper is downloaded. You can view these and download full copies of the white papers here.