Cart Abandonment Email Design
Brief: To design a cart abandonment email for Moss Bros, a leading format menswear specialist, applying their new branding guidelines, and following best practise for Abandonment Emails.
Solution: Together with an Account Manager, we developed an idea to put forward to Moss Bros to improve their abandonment emails - including a clear call-to-action header image, links to recommended products relating to the carted items and links to popular brands. I then collaborated with the Senior Designer at Moss Bros to apply their new branding style and tweak the email. Once the design was approved, I worked with the customer services team to provide elements needed to produce the coded email.