Cart and Browse Abandonment Email Designs

Brief: To product a series of marketing emails for Jessops, a British photographic retailer, to send out when customers abandon their shopping basket or leave the website after browsing products.

Solution: Working with our client support team, I designed email layouts and Jessops branded banners and buttons which were then turned into responsive HTML emails by a web developer. Using input from marketing teams at Nikon and Canon, I created branded banners and buttons to be displayed if a Nikon or a Canon product is viewed or placed in the cart.